MNML is officially making its television debut.
On April 20, 2026, MNML will be featured on Life+Leisure, the popular lifestyle TV show hosted by Bill and Giuliana Rancic, airing on WE tv and Bloomberg International. This exclusive segment marks a major milestone for the brand as it continues to redefine the modern laundry experience through design, sustainability, and functional fragrance.
MNML on TV: A New Standard for Laundry
Laundry has long been treated as a basic household chore - but MNML is changing that.
In the Life+Leisure segment, founder Jarryd Burns shares the vision behind MNML: to transform laundry into a more intentional, elevated, and sensory experience. Built on the belief that everyday essentials should be both high-performing and beautifully designed, MNML is challenging the outdated norms of the laundry category.
What Makes MNML Different?
MNML stands apart from traditional laundry brands by combining performance, sustainability, and wellbeing into one streamlined system.
1. Powerful Cleaning with Bio-Enzymes
MNML’s laundry capsules are powered by advanced bio-enzymes that effectively break down stains and deliver a deep clean without the need for harsh chemicals.
2. 100% Plastic-Free Laundry Solutions
Unlike conventional detergents, MNML eliminates single-use plastic. The brand uses:
- Plastic-free capsules
- FSC-certified packaging
- Compostable refill systems
This approach significantly reduces environmental impact while maintaining premium performance.
3. Functional Fragrance for Wellbeing
MNML’s scents are more than just fragrances—they are scientifically developed functional blends designed to support wellbeing.
Popular options include:
- Chamomile Calm – promotes relaxation and better sleep
- Citrus Burst – energising and uplifting
- Lavender Dream – calming and restorative
These fragrances help turn laundry into a sensory ritual rather than a routine task.
Featured on Life+Leisure with Bill & Giuliana Rancic
During the episode, Bill and Giuliana Rancic highlight MNML as a forward-thinking brand that aligns with today’s consumer values - sustainability, design, and wellness.
“MNML is taking something we all do—and completely reimagining it,” said Bill and Giuliana Rancic. “It’s thoughtful, it’s innovative, and it’s exactly the kind of forward-thinking brand that resonates with today’s consumer.”
The segment explores how MNML is reshaping the category and why consumers are shifting toward cleaner, more intentional products for their homes.
From Australia to the U.S.: MNML’s Rapid Growth
Founded in Melbourne, Australia, MNML has quickly expanded into the U.S. market, now stocked in over 1000 retailers.
Recent milestones include:
- National retail expansion across the United States
- Launch into Sprouts Farmers Market (January 2026)
- Launch into Target (March 2026)
This growth reflects increasing demand for sustainable, design-led home care products.
When to Watch the MNML TV Feature
You can watch MNML on Life+Leisure at the following time:
Date: April 20, 2026
Time: 7:30am EST
Channel: WE tv
The show also airs internationally on Bloomberg, expanding MNML’s global reach.
The Future of Laundry Starts Here
MNML’s appearance on national television is more than a brand milestone, it’s a signal that the laundry category is evolving.
Consumers are no longer satisfied with bulky plastic bottles and synthetic formulas. They’re looking for products that align with their values: sustainability, simplicity, and wellbeing.
MNML is leading that shift.
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